Comprehensive Analysis on Consumer Psychology and Utility Optimization
 

FedEx Business Challenge 1st Place

September - December 2021

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Authors: Steven Sun, Jarvis Huang, Will Jiang

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Supervisors: Evan Kang, George Richardson

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Project Overview:​

• Utilized academic research in marketing to breakdown customer experience into expectation and tolerance

• Applied natural language processing techniques to measure Amazon Effect and COVID-19 impact

• Constructed utility optimization model based on queuing theory and integrated into FedEx's delivery network

• Provided scientific solutions for current business dilemma and showcased model's scalability into future strategic planning

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